Creating a Video Marketing Strategy to Drive Action
According to a study done by Google on 18- to 64-year-olds who have shopped online in the last year, “More than half of shoppers say online video has helped them decide which specific brand or product to buy.” Video is no longer just about brand awareness, it’s about action. In a recent article by Think With Google, the company listed five reasons today’s consumers are watching YouTube:
- To learn new skills
- To view demonstrations or reviews from someone they can relate to
- To virtually try a product before they buy
- To discover new brands and products
- To help them make decisions at point of purchase
So how can marketers leverage these different insights to ensure their video marketing strategy drives conversions? Here are a few ideas to get started:
- Allow potential customers to try before they buy. Engage influencers who can create product demonstration videos.
- Position your brand as the industry expert by repurposing website FAQs and answering the questions in video format.
- Incite excitement for new products and ideas by introducing them via video.
For more recommendations on how to improve your YouTube strategy, check out this article by Think With Google.
Google's 2019 SEO Guidelines According to, Well, Google
Earlier this month, Google Data Scientist Sean O’Keefe shared a rare peek into how Google manages the SEO efforts …
How Important is Site Speed? - A Q&A with Pantheon Co-Founder and Head of Product Josh Koenig
Meet one of the hottest SEO and web development topics of 2019: website speed. Site speed is the measurement of how quic…
The Marketing Funnel & Today's Digital Buyer's Journey
Gone are the days when consumers were bound to browsing a limited selection of products in a brick-and-mortar location b…
What’s All The Chatter About Chatbots?
How Can Chatbots Help With Your Digital Marketing And Customer Experience? So, you’re wondering what all the chit chat…
Noble Studios Wins HSN Philanthropy Award for Nonprofit Digital Marketing Work with CSSNV
At Noble Studios, we believe in making an impact–for our clients and our community. Each year, through our Noble D…
Why Amazon Advertising Matters in 2019
Where is the first place you go to research your next purchase? What about when you want a review of a product? What if …
5 Digital Marketing Trends for 2019
As the digital marketing industry evolves, so must you. Our rallying cry at Noble Studios is “Let’s be better every …
How to Optimize Google’s Crawl Budget for SEO Performance
Over the past few years, we’ve received more and more questions from clients regarding their crawl budget. Questions h…
Why it's Time for Marketers to Rethink Travel Loyalty
Last year the U.S. Travel Association reported $1,036 billion in spending by resident and international travelers and th…